it is about the high school football program, not too far from atlanta, in valdosta, georgia, the significance really of this program to that entire town. so welcome to you. i know i'm sure you've been following what has been happening in steubenville and the story that rocked this town to its core, to its soul. but just paralleling this in one sense, these are two separate stories, but in valdosta, friday night, what's it like? >> it is the show. friday night is, you know for, these towns friday night is the theater opening, the wine tasting, it is the ipo, it is the big deal. it is the only thing that in a town like that where you'll get 10,000 people to show up in one place. that's what it is. >> and it is also the kind of thing that brings people, bonds people, because you write about much like if you look at the demographics and the situation in steubenville, economically depressed, write about valdosta, divisive racially, drug problems, not a lot of opportunity for youth. on friday, it is like that, poof. >> that's right. the football team is seen as helping unite a lot. in some instance